DETROIT- A custom Chevrolet Camaro will be featured in an upcoming DreamWorks Animation film called “Turbo,” according to General Motors Co.
The animated vehicle, which the Detroit-based automaker featured a real-life replica (pictured above) of at numerous auto shows this year, is part of a new collaboration between Chevrolet and DreamWorks Animation. The partnership, according to GM, will “engage fans in the U.S. and select international markets and serve to enhance the film’s authentic racing environment.”
Chevrolet designers consulted with DreamWorks on the animated versions of the Camaro and the Chevrolet-powered Indy cars that appear in the film, which premiers in the U.S. on July 17.
The film, according to DreamWorks' wenbsite, is a "high-velocity 3D comedy about an underdog snail (named Turbo) who "kicks into overdrive when he miraculously attains the power of super-speed. But after making fast friends with a crew of streetwise, tricked-out es-car-goes, Turbo learns that no one succeeds on their own."
Chevrolet plays an integral part in two of the film’s key moments. Turbo receives his speed after an encounter with a Chevrolet Camaro and later, the Chevrolet “bowtie” logo features prominently in scenes set at the Indianapolis 500. Mirroring the film, the Chevrolet logo will be featured prominently at the race this weekend.
“Turbo is one of the most anticipated films of the summer, and we couldn’t be more excited about this collaboration, which aligns perfectly with Chevrolet’s renewed presence in INDYCAR,” said Tim Mahoney, chief marketing officer, Chevrolet, in a statement. “Millions of future drivers will be inspired by Turbo to realize their dreams both big and small.”
Chevrolet will also feature Turbo in advertising leading up to the release. The ads will wrap the movie’s theme of realizing dreams around Chevrolet’s “Find New Roads” brand platform.
"Turbo" marks the first time DreamWorks Animation has partnered with brands in this way.
Source: mlive.com
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