Thursday, July 12, 2012
Wednesday, July 11, 2012
Tuesday, July 10, 2012
Chevrolet Backs New Vehicle Lineup with Guarantee
DETROIT – Chevrolet is building on the momentum of record breaking global sales and the total transformation of its product lineup by making consumers a bold new guarantee – if you don’t love it, return it.
Starting today participating U.S. retailers will offer the Chevy Confidence program which includes:
- “Love it or Return it” – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date. It’s simple – if you don’t love it, return it.
- “Total Confidence Pricing” – all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives. No mystery about it – the price you see is the price you pay.
- For full program details and limitations go to chevyconfidence.com.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”
“Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle,” said Perry.
With a solid new lineup of vehicles to sell, Chevrolet’s U.S. dealers have worked to elevate the retail experience by undergoing a transformation of their own. The results are new showrooms that better showcase the brand, and more highly trained staffs delivering a greater level of customer service.
“Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home,” said Steve Hurley, co-chair of the Chevrolet Dealer Council.
Chevrolet sold 4.76 million vehicles around the world in 2011, setting a global sales record, and is on track to build on that success in 2012 with its best-ever first quarter global sales of 1.18 million vehicles. The U.S. was the brand’s leading market and was the leader in both passenger car and performance car sales in 2011. During the past two calendar years, Chevrolet has grown faster than other high-volume global brands, bringing its global market share to 6.28 percent.
Chevrolet vehicles are consistently recognized for delivering the quality, features and fuel economy that consumers want. For example, the Malibu was recently recognized as the highest-performing midsize car in the 2012 J.D. Power and Associates Initial Quality StudySM. The Silverado HD, Avalanche and Tahoe were also among the top three in their respective segments and the Chevrolet brand turned in its best-ever performance in the study with an overall improvement of 8 percent.
Courtesy of media.gm.com
Monday, July 9, 2012
Thursday, July 5, 2012
Monday, July 2, 2012
Monday Maintenance Tip: Simple Steps to Save Gas Without Driving Less
Driving less doesn’t have to be a consumer’s reaction to rising gas prices, according to the Car Care Council. While consumers can’t control the price of gas, they can control how much gas they use by following some simple and inexpensive vehicle maintenance.
“Most motorists don’t have the option of driving less when gas prices rise, but they can cancel out the increases by making sure their vehicle is getting maximum fuel economy,” said Rich White, executive director, Car Care Council. “Fuel consumption is directly related to vehicle care and driver behavior and both can have a significant impact on how much motorists pay at the pump.”
The Car Care Council offers these simple steps to save gas without driving less:
- Keep your car properly tuned to improve gas mileage by an average of 4 percent.
- Keep tires properly inflated and improve gas mileage by 3 percent.
- Replace dirty or clogged air filters on older vehicles to improve gas mileage by as much as 14 percent.
- Replace dirty spark plugs, which can reduce mileage by two miles per gallon.
- Change oil regularly and gain another mile per gallon.
- Check the gas cap. Damaged, loose or missing gas caps allow gas to vaporize into the air.
- Observe the speed limit. Gas mileage decreases rapidly above 60 mph.
- Avoid excessive idling. Idling gets zero miles per gallon. Warming up the vehicle for one or two minutes is sufficient.
- Avoid quick starts and stops. Aggressive driving can lower gas mileage by 33 percent on the highway and 5 percent in the city.
- Consolidate trips. Several short trips taken from a cold start can use twice as much gas as one longer multi-purpose trip.
- Don’t haul unneeded items in the trunk. An extra 100 pounds in the trunk reduces fuel economy by 1 to 2 percent.
“Some motorists think they are saving money when they put off needed vehicle maintenance,” said White. “What they don’t realize is that neglecting routine maintenance can end up costing a lot more. Keeping your car running efficiently and modifying your driving behavior is the best way to improve your vehicle’s fuel economy and keep more money in your pocket.”
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