Tuesday, July 31, 2012

Signature Design Cues Connect 60 Years of Corvettes

DETROIT – The first Chevrolet Corvette, the XP-122 Motorama concept car, and the latest model, the 2013 Corvette 427 Collector Edition convertible, are separated by 60 years of automotive development and advancement. They do not share a single common component, yet the visual connection between the first and sixth generations is obvious.

While the design cues have changed through six generations, it’s their elemental composition that makes a Corvette look like a Corvette.

“Every generation of Corvette has had a signature look, as the Corvette changed to reflect the high-performance technology and design of the times,” said Tom Peters, GM performance vehicle design director. “However, each generation of Corvette shares some common elements which create a consistent Corvette theme that is expressive, distinctly American, artful, and passionate.”

Peters said the Corvette’s instantly recognizable look doesn’t just come from shared design cues, it is how those cues are stitched together that creates the distinct look of Corvette. 

“It’s similar to an iconic band, such like the Rolling Stones. For decades, the Stones have been using the same instruments. By changing their composition, the band has produced very different emotions and personalities. Despite the changing personalities of their songs, the sound is instantly recognizable as the Rolling Stones.

“The same is true with Corvette,” Peters said. “The new 427 Convertible doesn’t share a single design cue with the 1953 model. Yet, even from 100 yards, both cars are unmistakably Corvettes.”

As Corvette enters its seventh decade, here are a few of the common elements that have helped make each design unique – and each Corvette look like a Corvette.

  • Proportion: Each Corvette has similar proportions – from the long “dash to axle” element, to the short tail and small greenhouse.

“Corvette designers have often looked to fighter planes for inspiration,” said Peters. “You can see that aerospace influence in the Corvette’s low, wide stance, proportionately small cockpit, and how the body is wrapped around the mechanical components.”

  • Waterfall effect: A powerful, signature cue common among all Corvette generations is the way a part of the exterior bodywork cascades into the passenger compartment between the seat backs, introduced on the first-generation Corvette convertibles. Since then, the waterfall effect has been reinterpreted to make a seamless transition from the exterior to the interior of Corvette.  
  • Dual cockpit architecture: Another iconic Corvette design cue that was inspired by jet fighters is the dual, wraparound cockpit. Introduced when Americans were obsessed with space flight, the wraparound cockpit instantly conveyed purposeful performance. Today, the Corvette’s interior still conveys the car’s sporting intentions, with easy access and visibility of the critical controls.
  • The bodyside cove: While a spear-like chrome feature highlighted the side of the 1953-55 Corvettes, for 1956, a concave cove was sculpted into the bodywork behind the front wheels. Although its form and function have been reinterpreted over the years, a cove or vent has been a signature cue in the Corvette’s bodyside ever since.

“The bodyside cove is arguably the most iconic design element for Corvette,” said Peters. “In each generation, the cove has influenced the powerful fender shapes and the overall sculpture of the Corvette. In addition, with each generation the bodyside cove has become more and more functional. A perfect example of this is the air extractors on the current ZR1.”

  • The tail: Another Corvette signature is the design treatment of the car’s tail. Peters notes that it’s not just the use (since 1961) of twinned and rounded taillamps at either side of the back of the car. Instead, it’s how the relationship between those lamps, exhaust pipes, and event license plate opening compliment the low, wide proportions of the Corvette body.

Courtesy of media.gm.com

Corvette

Tuesday, July 24, 2012

Camaro leads the way for Chevy app, nav integration

When we saw demonstrations of Chevy's MyLink system last year, it looked like the company finally had a solid competitor to Ford Sync. MyLink not only offered advanced voice command over phones and MP3 players, but also integrated smartphone apps.

However, as we saw in the 2013 Chevrolet Malibu, Chevy hadn't built a MyLink head unit that was compatible with a navigation system. The result: buyers had to choose between having advanced voice command or onboard navigation.

The 2013 Camaro seems to solve that little problem. A press release notes that the new car will come standard with "MyLink and color-touch radio" on LT, SS, and ZL1 models. The release goes on to say that buyers will be able to option navigation into that system, although the parenthetical "late availability" suggests Chevy engineers still have some work to do on the system.

It may be coming out later than the car, but that did not stop Chevrolet from posting a photo of the new navigation system on Facebook. The image shows a very clean interface, something Chevrolet has done well with in the past. The maps look bright and clear, while a translucent information bar along the top shows the current music playback. Along the sides of the LCD are what look like touch buttons, another nice feature for a clean interface.

We have few details about this system, but it seems likely the maps would be stored in flash memory. Without the navigation option, it seems like the screen will still be present in the car, used only for the stereo, phone system, and apps. MyLink supports Pandora and Stitcher initially, and the LCD should support functional interfaces for these apps, such as being able to select stations and give current tracks a thumbs-up or thumbs-down. MyLink can coexist with satellite radio, so it is possible that the navigation system will rely on this source for traffic data.

This new MyLink/navigation system also represents the first instance of an onboard navigation system for the Camaro, which until now has relied on OnStar turn-by-turn directions. With all the bugs and integration worked out in this system for the Camaro, we should see it roll out into other models as they receive updates, and find its way into Buick-brand models, as well, which use a MyLink-parallel system called IntelliLink.

Courtesy of Cnet.com

Camaro

Thursday, July 19, 2012

Chevrolet Delivers Seventh Straight Quarter of Record Sales

DETROIT – Chevrolet sold nearly 1.3 million vehicles worldwide in the second quarter of 2012, a 2.3 percent increase over last year’s record-setting second quarter, marking the best quarter ever for the brand and the seventh consecutive quarter of record-breaking sales. 

“Seven consecutive quarters of record sales is solid proof that Chevrolet is delivering the high quality products, easy-to-use technologies and expressive designs that people around the world are demanding,” said Chris Perry, Chevrolet vice president of global marketing. “With even more great new products on the way, we look forward to a strong second half of 2012.”

The Cruze continues to be the best-selling Chevrolet nameplate around the world with more than 350,000 sold so far this year and more than 1.65 million sold since the car was launched.  Sales of the recently launched 2012 Aveo/Sonic small car and 2013 Malibu mid-size sedan are rising as more vehicles become available in dealer showrooms around the world.

Chevrolet posted significant sales increases over the second quarter of last year in four of its top five markets including:

  • In the United States Chevrolet sold 513,538 vehicles in the quarter, an increase of 5.2 percent.  Passenger and performance car sales remain strong.
  • In China, Chevrolet sold 141,758 units in the quarter, an increase of 2.3 percent.
  • In Brazil, Chevrolet sales are down 4.2 percent for the quarter but outperformed the sluggish Brazilian industry which is down 4.8 percent.  The brand has seen some improvement in the region this year with sales up 7.5 percent in June. 
  • Chevrolet remains competitive, though sales were down 4.2 percent for the second quarter to 153,759 units.
  • Russia is now Chevrolet’s fourth-largest market thanks a 13.4 percent increase in second-quarter sales to 57,286 vehicles. The brand will introduce several new models in the region in the coming months.
  • In Mexico, Chevrolet sold 41,435 vehicles in the quarter, an increase of 11.7 percent.

Chevrolet Europe sold 61,865 vehicles for the second quarter in Western and Central Europe, a 13.6 percent increase in an industry that continues to struggle and is down 6.9 percent.  The brand achieved its best-ever volume in Western and Central Europe in the first half of 2012 with more than 117,500 vehicles sold – led by Aveo sales of more than 34,000, a 10.9 percent increase over same period last year. 

Chevrolet is in the midst of launching the Spark mini-car and Malibu in the United States; the Trailblazer mid-size SUV and Colorado mid-size truck in Thailand and other markets; the Spin multi-purpose vehicle in Brazil, and the Cruze station wagon in Europe.  The brand will also begin launching the all-new Trax small sport-utility vehicle around the world in the fourth quarter.  Chevrolet, traditionally an American brand, today records more than 60 percent of its sales outside the U.S. market.

Courtesy of media.gm.com

Chevy

Tuesday, July 17, 2012

Fashion and Cars: The Matching of Soles and Souls

DETROIT – Shoe collections for this year's spring season drew heavy influence from the glamour and opulence of 1950s hot wheels. Oozing sex appeal and status for men and women alike, the legendary chrome-finned Chevrolet Bel Air inspired summer clothing and footwear collections in Italy and elsewhere.

Even not-so-fashionable yet practical shoe categories draw design inspiration from automotive technologies. After spending years studying people's relationship with footwear, Italian writer and shoe design analyst Andrea Silvuni believes you can learn a lot about a person's character from the shoes on their feet and their choice of wheels.

“In the same way Chevy Bel Air’s stood for luxury and power and showed you were doing well, rocking your Italian designer heels will reveal your inner power and provide others a window into your personality,” Silvuni said. “No matter the type of shoe, there are always reasons behind that choice and how they convey who we are and what our mood is.”

Every shoe and car can provide a window into secrets of personality. Choice of color, style and other design details of cars and shoes can say a lot about a person.

Urban city cars, like the Chevrolet Spark, draw on inspiration of everything from open-toed flip flops to motorcycles and are driven by unconventional owners open to new experiences and adventures.

Striking design elements of ballet pumps can be found in Chevrolet's global small car – the Sonic – with an aggressive-looking front, compact taut side panels and a rising shoulder line, appealing to multiple markets from Europe to the United States and the Far East.

“Like cars, shoes share the design language that conveys aspects of a personality,” said Silvuni. “The sloping roofline, concave shoulder lines of a Chevrolet Cruze and a well-appointed wedge create a dynamic, sure-footed stance in the same way.”

With the explosion of the muscular multipurpose crossover vehicles, designers have adopted a bolder look with a low roofline and high sweeping waist, incorporating sportswear-inspired interior features to meet the exact demands of cross-trainers and adventure-pursuing families.

Chevrolet and Andrea Silvuni mapped the design language of car models and shoe types, reflecting a person's personality and characteristics:

Shoe Style: Flip-flop
Wide open stance, accentuated by strong, clean body sides free of cladding.
Car: Chevrolet Spark urban city car
Owner's Footprint: Laid back, open toed and not traditional. Challenges convention and open to new experiences. Never sure what will happen tomorrow but sees every experience as fun and functional.

Shoe Style: Ballet Slippers/Pumps
Aggressive looking front, compact taut side panels and a rising shoulder line
Car: Chevrolet Sonic
Owner's Footprint: Comfortable in all environments, sweet and dependable person who is also kind and considerate. Prefers a lifestyle free of frills.

Shoe Style: Wedge-Heeled Shoes/Platforms
Concave shoulder lines, short overhangs at the rear with a dynamic stance
Car: Chevrolet Cruze
Owner's Footprint: Stylish and sure-footed with logical solutions to any problem. No nonsense in relationships; values reliability and trust. A social butterfly.

Shoe Style: Brogue
Expressive design with a wide, athletic stance
Car: Chevrolet Malibu Owner's Footprint: Conservative, reliable, trusting and incredibly calm under pressure. An ambitious, stylish and bright person. Also sophisticated and detailed, carrying an air of achievement.

Shoe Style: Cross trainers
Sharply sculptured athletic stance with angular shapes that emphasize sporting intent, with a sleek, rising shoulder line
Car: Chevrolet Equinox
Owner's Footprint: Athletic, assertive and a flexible leader quick on his or her feet. Gets things done and feels powerful as a result.

Shoe Style: Super-high heeled stilettos
Low-slung V-shaped nose and aggressive ready-to-pounce stance
Car: Chevrolet Camaro or Corvette Owner's Footprint: Sexy, confident with a wild streak. Knows where sex appeal can get them.

“Digging deeper into the anatomy of shoes and cars, we are able to identify many engineering commonalities,” Silvuni said. “Advances in automotive and tire technology inspire footwear designers to develop rubber soles that help you grip the sidewalk on a rainy day and protective waterproof shoe coatings that can be found in vehicle seat materials.”

Courtesy of media.gm.com

Fashion and Cars: The Matching of Soles and Souls

DETROIT – Shoe collections for this year's spring season drew heavy influence from the glamour and opulence of 1950s hot wheels. Oozing sex appeal and status for men and women alike, the legendary chrome-finned Chevrolet Bel Air inspired summer clothing and footwear collections in Italy and elsewhere.

Even not-so-fashionable yet practical shoe categories draw design inspiration from automotive technologies. After spending years studying people's relationship with footwear, Italian writer and shoe design analyst Andrea Silvuni believes you can learn a lot about a person's character from the shoes on their feet and their choice of wheels.

“In the same way Chevy Bel Air’s stood for luxury and power and showed you were doing well, rocking your Italian designer heels will reveal your inner power and provide others a window into your personality,” Silvuni said. “No matter the type of shoe, there are always reasons behind that choice and how they convey who we are and what our mood is.”

Every shoe and car can provide a window into secrets of personality. Choice of color, style and other design details of cars and shoes can say a lot about a person.

Urban city cars, like the Chevrolet Spark, draw on inspiration of everything from open-toed flip flops to motorcycles and are driven by unconventional owners open to new experiences and adventures.

Striking design elements of ballet pumps can be found in Chevrolet's global small car – the Sonic – with an aggressive-looking front, compact taut side panels and a rising shoulder line, appealing to multiple markets from Europe to the United States and the Far East.

“Like cars, shoes share the design language that conveys aspects of a personality,” said Silvuni. “The sloping roofline, concave shoulder lines of a Chevrolet Cruze and a well-appointed wedge create a dynamic, sure-footed stance in the same way.”

With the explosion of the muscular multipurpose crossover vehicles, designers have adopted a bolder look with a low roofline and high sweeping waist, incorporating sportswear-inspired interior features to meet the exact demands of cross-trainers and adventure-pursuing families.

Chevrolet and Andrea Silvuni mapped the design language of car models and shoe types, reflecting a person's personality and characteristics:

Shoe Style: Flip-flop
Wide open stance, accentuated by strong, clean body sides free of cladding.
Car: Chevrolet Spark urban city car
Owner's Footprint: Laid back, open toed and not traditional. Challenges convention and open to new experiences. Never sure what will happen tomorrow but sees every experience as fun and functional.

Shoe Style: Ballet Slippers/Pumps
Aggressive looking front, compact taut side panels and a rising shoulder line
Car: Chevrolet Sonic
Owner's Footprint: Comfortable in all environments, sweet and dependable person who is also kind and considerate. Prefers a lifestyle free of frills.

Shoe Style: Wedge-Heeled Shoes/Platforms
Concave shoulder lines, short overhangs at the rear with a dynamic stance
Car: Chevrolet Cruze
Owner's Footprint: Stylish and sure-footed with logical solutions to any problem. No nonsense in relationships; values reliability and trust. A social butterfly.

Shoe Style: Brogue
Expressive design with a wide, athletic stance
Car: Chevrolet Malibu Owner's Footprint: Conservative, reliable, trusting and incredibly calm under pressure. An ambitious, stylish and bright person. Also sophisticated and detailed, carrying an air of achievement.

Shoe Style: Cross trainers
Sharply sculptured athletic stance with angular shapes that emphasize sporting intent, with a sleek, rising shoulder line
Car: Chevrolet Equinox
Owner's Footprint: Athletic, assertive and a flexible leader quick on his or her feet. Gets things done and feels powerful as a result.

Shoe Style: Super-high heeled stilettos
Low-slung V-shaped nose and aggressive ready-to-pounce stance
Car: Chevrolet Camaro or Corvette Owner's Footprint: Sexy, confident with a wild streak. Knows where sex appeal can get them.

“Digging deeper into the anatomy of shoes and cars, we are able to identify many engineering commonalities,” Silvuni said. “Advances in automotive and tire technology inspire footwear designers to develop rubber soles that help you grip the sidewalk on a rainy day and protective waterproof shoe coatings that can be found in vehicle seat materials.”

Courtesy of media.gm.com

Chevy

Monday, July 16, 2012

Chevy Sonic: 3.9% APR for 60 months for qualified buyers

2012 CHEVROLET SONIC
3.9% APR for 60 months for qualified buyers. Monthly payment is $18.37 for every $1000 you finance. Example down payment: 18%. Some customers will not qualify. Take delivery by 09-04-2012. Residency restrictions apply. See Dealer for details.

Sonic

Tuesday, July 10, 2012

Chevrolet Backs New Vehicle Lineup with Guarantee

DETROIT – Chevrolet is building on the momentum of record breaking global sales and the total transformation of its product lineup by making consumers a bold new guarantee – if you don’t love it, return it. 

Starting today participating U.S. retailers will offer the Chevy Confidence program which includes:

  •  “Love it or Return it” – a vehicle return program on every new 2012 or 2013 model year vehicle purchase. Customers can return vehicles bought during the program, with less than 4,000 miles driven and no damage, 30 to 60 days from the purchase date.  It’s simple – if you don’t love it, return it.
  • “Total Confidence Pricing” – all 2012 model year Chevrolets will be offered at special preferred prices in addition to all current vehicle-specific incentives.  No mystery about it – the price you see is the price you pay.
  • For full program details and limitations go to chevyconfidence.com.

“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. “We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today’s Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers.”

“Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle,” said Perry.

With a solid new lineup of vehicles to sell, Chevrolet’s U.S. dealers have worked to elevate the retail experience by undergoing a transformation of their own. The results are new showrooms that better showcase the brand, and more highly trained staffs delivering a greater level of customer service.

“Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home,” said Steve Hurley, co-chair of the Chevrolet Dealer Council. 

Chevrolet sold 4.76 million vehicles around the world in 2011, setting a global sales record, and is on track to build on that success in 2012 with its best-ever first quarter global sales of 1.18 million vehicles. The U.S. was the brand’s leading market and was the leader in both passenger car and performance car sales in 2011. During the past two calendar years, Chevrolet has grown faster than other high-volume global brands, bringing its global market share to 6.28 percent. 

Chevrolet vehicles are consistently recognized for delivering the quality, features and fuel economy that consumers want. For example, the Malibu was recently recognized as the highest-performing midsize car in the 2012 J.D. Power and Associates Initial Quality StudySM.  The Silverado HD, Avalanche and Tahoe were also among the top three in their respective segments and the Chevrolet brand turned in its best-ever performance in the study with an overall improvement of 8 percent.

Courtesy of media.gm.com

Chevy

Monday, July 2, 2012

Monday Maintenance Tip: Simple Steps to Save Gas Without Driving Less

Driving less doesn’t have to be a consumer’s reaction to rising gas prices, according to the Car Care Council. While consumers can’t control the price of gas, they can control how much gas they use by following some simple and inexpensive vehicle maintenance.

“Most motorists don’t have the option of driving less when gas prices rise, but they can cancel out the increases by making sure their vehicle is getting maximum fuel economy,” said Rich White, executive director, Car Care Council. “Fuel consumption is directly related to vehicle care and driver behavior and both can have a significant impact on how much motorists pay at the pump.”

The Car Care Council offers these simple steps to save gas without driving less:

  • Keep your car properly tuned to improve gas mileage by an average of 4 percent.
  • Keep tires properly inflated and improve gas mileage by 3 percent.
  • Replace dirty or clogged air filters on older vehicles to improve gas mileage by as much as 14 percent.
  • Replace dirty spark plugs, which can reduce mileage by two miles per gallon.
  • Change oil regularly and gain another mile per gallon.
  • Check the gas cap. Damaged, loose or missing gas caps allow gas to vaporize into the air.
  • Observe the speed limit. Gas mileage decreases rapidly above 60 mph.
  • Avoid excessive idling. Idling gets zero miles per gallon. Warming up the vehicle for one or two minutes is sufficient.
  • Avoid quick starts and stops. Aggressive driving can lower gas mileage by 33 percent on the highway and 5 percent in the city.
  • Consolidate trips. Several short trips taken from a cold start can use twice as much gas as one longer multi-purpose trip.
  • Don’t haul unneeded items in the trunk. An extra 100 pounds in the trunk reduces fuel economy by 1 to 2 percent.

“Some motorists think they are saving money when they put off needed vehicle maintenance,” said White. “What they don’t realize is that neglecting routine maintenance can end up costing a lot more. Keeping your car running efficiently and modifying your driving behavior is the best way to improve your vehicle’s fuel economy and keep more money in your pocket.”

Gas