Thursday, March 29, 2012

2013 Chevy Traverse Gives Families New Gathering Space

NEW YORK The new 2013 Chevrolet Traverse crossover-utility vehicle offers families a new gathering space with greater style, refinement and safety. It goes into production later this year, building on the space, comfort and efficiency that have made Traverse popular.

“The new Traverse is a family vehicle without compromise,” said Chris Perry, vice president, Chevrolet Global Marketing and Strategy. “It is more capable than many sport-utility vehicles, with as much room as a minivan and better functionality than both. The Traverse is clever, capable and confident – and there when you need it most.”

The 2013 Chevrolet Traverse has a new, athletic exterior design, complemented by a more expressive front end that introduces a new face for Chevrolet crossover utilities.

The front features a new shape supported by a powerdome hood, a three-bar upper and two-bar lower grille design, new lamps, chrome accents around the grille and fog lamps, and sculpted front corners similar to the Malibu sedan. The new design captures the overall character of Chevy’s new car lineup, for a consistent family resemblance.

“We have injected a stronger presence into the Traverse exterior by focusing on the details,” said Phillip Zak, GM director of exterior design. “The small but important changes give it a more vibrant personality that more closely reflects the lifestyles of the families who rely on the Traverse to get them through their busy lives.”

At the rear, redesigned lamps and the license plate pocket are positioned in the new liftgate for a sportier look.

New family gathering space

Space is the hallmark of the Traverse interior. With its class-leading spaciousness, comfortable and flexible seating for up to eight adults, and more cargo-carrying capacity than any other vehicle in its segment, the 2013 Chevy Traverse builds on these established attributes by offering an interior environment with new features and refined appointments.

Upgraded materials include soft-touch surfaces on the instrument panel and front door uppers, contrasting stitching, chrome and silver accents, and available blue ambient lighting that flows through the cabin.

A new center stack showcases a 6.5-inch color touch radio with the available Chevrolet MyLink infotainment system. MyLink allows customers to seamlessly integrate their smartphones for hands-free calling through the audio system and Bluetooth streaming of popular internet radio favorites Pandora and Stitcher. The center stack also has large and illuminated climate controls that are easier to use and have a more upscale feel.

The front seats now feature articulating head restraints that can be adjusted up or down and fore and aft for greater comfort. The eight-way power passenger seat includes leather trim. New wood trim treatments are standard on LT and LTZ.

Adding to the overall feel of quality, the fit and finish of the interior panels have been improved on all models. The new Traverse will come with three interior color choices, in cloth or leather, including Ebony and Mojave, Light Titanium and Dark Titanium, and Ebony.

Passes the parent test

The Traverse passes the parent test with three rows of seating standard on all models, flexible seating configurations, class-leading people and cargo-carrying capacity, and family-friendly entertainment and other features.

Traverse’s second-row seat comes with a pair of captain’s chairs or a three-passenger bench. Each incorporates Traverse’s child-friendly, second-row SmartSlide feature that enables unobstructed access to the third-row bench seat with one hand – and is easy for children to operate.  

The third-row seat can comfortably accommodate three adult passengers. Traverse’s 24.4 cu. ft. (691 liters) of cargo room behind its third row is larger than many full-size utility vehicles. Traverse also has easy-to-operate safety belts, up to 12 cup holders and an available rear-seat entertainment system.

Efficient power and car-like ride

Traverse has a long 118.9-inch (3,019 mm) wheelbase, with a wide 67.8-inch (1,721 mm) front track and 67.4-inch (1,712 mm) rear track – a combination that enables smooth, stable ride and handling characteristics.

Efficiency in the Traverse comes from a technically advanced 3.6L V-6 with fuel-saving direct injection technology and continuously variable valve timing.  It is mated with a six-speed automatic transmission with improved shift feel that results in more confident acceleration when the driver needs additional power to enter the highway or pass another motorist. 

The engine is SAE-certified at 288 horsepower (215 Nm) and 270 lb.-ft. of torque (366 Nm) with dual exhaust (281 hp/210 kW and 266 lb.-ft./361 Nm with single exhaust). Its direct injection fuel delivery helps produce power similar to many V-8 engines and uses regular unleaded gasoline.

The transmission controls have been revised to provide quicker and more consistent shifts. Along with additional transmission hardware changes, the Traverse is expected to continue to deliver among the best fuel economy ratings of any eight-passenger (FWD) utility vehicle.

Ride and handling improvements have been made through the use of rebound springs in the front struts that increase roll control. New shock valving has been employed for low-velocity control to deliver a smoother ride at lower speeds.

The available intelligent all-wheel-drive (AWD) system provides increased traction on slippery roads by actively managing the torque distribution between the front and rear axles, based on factors such as wheel speed, throttle and surface conditions. There is no driver intervention; the system automatically decides how much torque to apply and delivers it to the wheels that have the best traction.

Traverse maintains capability to deliver improved ride and handling, offering utility-like towing capacity of up to 5,200 pounds (2,358 kg).

Smart and safe family hauler

The Traverse is among the safest vehicles on the road today, previously earning top honors and recognition from leading third-party organizations and in government crash testing.

For 2013 it enhances its safety reputation with the industry’s first front center air bag. It is engineered to provide additional restraint to drivers and front passengers in far-side impact crashes, where the affected occupant is on the opposite, non-struck side of the vehicle.

When a severe impact occurs, the air bag deploys in milliseconds from the inboard side of the driver’s seat and inflates between the driver and front passenger, providing added protection for both front occupants.

“While no restraint technology or feature can address all body areas or all potential injuries, the front center air bag is designed to address field-relevant, side-impact crashes that are not addressed by current regulatory or consumer metric test conditions,” said Gay Kent, GM executive director of Vehicle Safety and Crashworthiness. “It works with the vehicle’s other air bags, safety belts and structure to deliver a safer occupant environment.”

Additional safety and security features:

  • Available Side Blind Zone Alert and Rear Cross Traffic Alert systems (standard on LTZ) use radar to watch spots the driver may not see – and provide visible and audible warnings to help prevent collisions.
  • Standard head curtain side air bags with rollover protection for outboard occupants in all seating rows. In addition to providing protection in moderate-to-severe side crashes, the roof-mounted head curtain air bags will deploy in a rollover to help provide increased occupant protection and containment.
  • StabiliTrak electronic stability control with rollover mitigation technology is standard on all models and incorporates full-function traction control.
  • Standard rearview camera system is designed to provide the driver with added capability to view what is in the rearward path of the vehicle.
  • Standard four-wheel-disc brake system with ABS featuring smooth, quiet operation, longer pad life and more resistance to brake pulsation.
  • Safety belt pretensioners reduce forward movement during a collision, and are standard on the front safety belts, along with load-limiting retractors that help limit the belts’ impact on the occupants’ chest. The dynamic locking latch plate locks to hold the occupants’ pelvis in place.
  • LATCH (Lower Anchors and Tethers for CHildren) child seat attachment system is included in outboard second-row seating positions.
  • Tire pressure monitoring system is standard on all models.
  • Strong body structure to absorb crash energy and provide a protective “safety cage” around occupants.
  • Standard hill start assist brakes help reduce the tendency of a vehicle to roll forward or backward on a hill after the brake pedal is released by momentarily retaining pressure on the brake discs.

OnStar Features

OnStar is standard on all Traverse models. It uses GPS and cellular phone technology to automatically call for help in the event of a crash. OnStar subscribers also can use the service to be Good Samaritans by sending help to other motorists, and to call for help in other non-crash emergencies.

  • OnStar is the leading provider of in-vehicle safety, security and information services in the United States and Canada.
  • Six months of complimentary OnStar Directions and Connections service with Turn-by-Turn Navigation for easier route guidance comes on all Traverse models. The feature is easy to use because all directions are sent to the car by an advisor, without the need to stop. Turn-by-Turn can be cost-effective, since map updates and aftermarket navigation systems are not needed.
  • Stolen Vehicle Assistance helps police track the vehicle.
  • OnStar Mobile App allows owners with Android™ or Apple™ smart phones to remotely start the engine, lock and unlock doors and view vital vehicle information such as tire pressure, fuel tank level, range, remaining oil life, etc.

For 2013, Traverse is offered in LS, LT and LTZ models (with two LT packages: 1LT and 2LT), in both front-wheel-drive and all-wheel-drive configurations. It is built in Lansing, Mich. Pricing is not announced.

Courtesy of media.gm.com

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Tuesday, March 27, 2012

Spring Potholes No Match for Chevrolet Cruze

Cruze
DETROIT – Even with a mild winter in many parts of the country, potholes are a rite of spring. But it is simulated cracks and craters in the pavement developed by General Motors’ engineers that help develop the ride quality of vehicles like the global Chevrolet Cruze compact sedan.

The buildup of moisture in the small holes and cracks in the road during the winter months alternates between freezing and thawing as temperatures fall and rise, causing expansion and contraction of the road surface. The result can be significant breaks in the pavement under the weight of normal vehicle traffic. 

The potholes at GM’s Milford Proving Ground don’t look like the ones drivers encounter on daily commutes. These are specially designed, fabricated in metal and planted into the ground with concrete surface around them.  The downslope and the ramp up in these engineered potholes vary to simulate severity of road damage and recreate varied load conditions that occur in a vehicle when it is driven through one.

The designer potholes allow for controlled, repetitive testing, necessary to assess durability and help determine the fine tuning that contributes to a comfortable ride.

The Cruze, which has sold more than 1.13 million units in more than 100 markets around the world since its launch in late 2009, underwent extensive road testing around the world to ensure consistent ride quality and comfort from Korea to Kansas and points between.  

“We’ve got a wide variety of road surfaces that simulate real-world road conditions around the globe,” says Frank Barhorst, who supervises the Product Usage Measurements and Applications group in Milford.  “The range of road surfaces that we test on goes from good to bad, in order to find the most-balanced condition for each vehicle we develop.”

“For durability, we might want roads with potholes or twist events. For noise, it could be chatter bumps on a dirt road, or concrete that is getting old and bald. Then there are considerations such as loose gravel for handling,” said Barhorst.

The Cruze is Chevrolet’s best-selling nameplate and helped the brand sell more passenger cars than any automaker in the United States in 2011.

Courtesy of media.gm.com

Thursday, March 22, 2012

Chevy Sonic Turbo Now Available with Six-Speed Automatic

DETROIT – The Chevrolet Sonic’s fuel-efficient Ecotec 1.4L turbo engine will now be available in either manual or automatic transmission, bringing the increased torque of turbocharging to drivers of automatics.

“Providing the option of a turbocharged engine to our non-stick driving Chevy customers allows us to offer everyone the thrill and power of a fuel-efficient Ecotec 1.4L powerplant,” said Jim Danahy, vehicle line director and vehicle chief engineer for North American small cars. “Both in the Sonic and Cruze, the engine enables better fuel economy without sacrificing power or performance. It’s really a winning combination.”

Sonic’s Ecotec 1.4L turbocharged engine and six-speed manual transmission achieved a 0-to-60 mph time of 7.8 seconds, according to independent AMCI testing – faster than the comparable 2012 Ford Fiesta, Honda Fit and Hyundai Accent. The Sonic with the turbo-automatic combination went from 0 to 60 in about eight seconds.

“Traditionally, turbocharging was used to enhance the performance of engines, but today it is as much about fuel economy as a 0-to-60 time,” said Bob Benedict, assistant chief engineer for the Ecotec 1.4L engine. “The turbocharger provides high-pressure airflow for high torque to boost the vehicle and give the driver a fun driving experience with improved fuel efficiency.”

The 2012 Chevy Sonic Ecotec 1.4L turbo six-speed automatic delivers an EPA-estimated 37 mpg highway and 27 mpg in the city, while the manual gets 40 mpg on the highway and 29 in the city.

Courtesy of media.gm.com

Chevy

Tuesday, March 20, 2012

Chevrolet Corvette Inducted into Sebring Hall of Fame

DETROITThe Chevrolet’s Corvette, the best-selling luxury performance car in the U.S., was inducted into the Sebring Hall of Fame during the weekend.

Corvette first competed at Sebring in 1956 and since that year, 231 Corvettes have competed in the Twelve Hours of Sebring race, 24 of them scoring class or category victories in this legendary contest.

Seven of the Sebring wins were tallied by Corvette Racing, the most successful team in the history of the American Le Mans Series (ALMS). Corvette Racing finished strong in Sunday’s 60th anniversary race, placing second and third in the GT Class.

“We are thrilled that Sebring has recognized the success of the Corvette on the race track by inducting it into the hall of fame,” said Russ Clark, Chevrolet marketing director for Performance Cars.

“Even more important than the awards and race wins are the benefits to our production vehicles as a result of our racing programs,” said Clark. “We have been successful at transferring racing technology to the street, especially in our high-performance vehicles such as the Corvette ZR1, Z06 and our carbon fiber models, including aerodynamic, powertrain, chassis, braking, safety and design features.”

Chevrolet is celebrating the 60th anniversary of the Corvette with the 427 Convertible Collector Edition, as well as a special 60th anniversary package that will be available on all 2013 models.

Courtesy of media.gm.com

Chevy

Friday, March 16, 2012

Chevy Truck Month at Bob Brown Chevrolet

St. Patrick’s Day Mint Chocolate Chip Cookie Recipe

Ingredients

  • 1 (1 pound 1.5 ounce) pouch Betty Crocker® sugar cookie mix
  • 1/2 cup butter or margarine, softened
  • 1/4 teaspoon mint extract
  • 6 drops green food color
  • 1 egg
  • 1 cup creme de menthe baking chips
  • 1 cup semisweet chocolate chunks

Directions

  1. Mix cookie mix, butter, extract, food color and egg in bowl, until soft dough forms. Stir in creme de menthe baking chips and chocolate chunks.
  2. Using small cookie scoop or teaspoon, drop dough 2 inches apart on ungreased cookie sheet.
  3. Bake at 350 degrees F for 8 to 10 minutes. Cool 3 minutes; remove from cookie sheet to wire rack. Serve warm or cool completely. Store tightly covered at room temperature.

Cookie

Thursday, March 15, 2012

Power-Dense Powertrains Drive Malibu’s Global Rollout

DETROIT The all-new Ecotec 2.5L debuting on the 2013 Chevrolet Malibu midsize sedan this summer is one of the most-powerful naturally aspirated four-cylinder engines in the midsize segment, topping the output from the new Ford Fusion and Toyota Camry. It will be joined this fall by a new Ecotec 2.0L turbo engine, delivering more horsepower than any previous V-6 offered in a Malibu.
Malibu’s Ecotec 2.5L delivers an SAE-certified 197 horsepower (147 kW) and 191 lb.-ft. of torque (259 Nm) – the most torque of any naturally aspirated four-cylinder in the segment. And when compared with the competition, it delivers 19 more horsepower (14 kW) and 21 more lb.-ft. of torque (28 Nm) than the 2012 Toyota Camry LE’s 2.5L I4 engine, and 27 more horsepower (20 kW) and 21 more lb.-ft. (28 Nm) than the 2013 Ford Fusion’s 2.5L four-cylinder.
The Ecotec 2.0L turbo is SAE-certified at 259 horsepower (193 kW) and 260 lb.-ft. of torque (353 Nm). Its peak torque is sustained from 1,700 to 5,500 rpm – a broad range that provides an immediate feeling of power in all driving conditions and helps produce 0-60 performance in 6.3 seconds.
The new engines feature direct injection for increased fuel efficiency and higher power, and help drive Malibu’s performance around the world. Both will be offered in the United States, Canada, Israel and other markets,  while rounding out a diverse North American powertrain lineup that also includes the segment-exclusive, fuel-saving eAssist™ technology in the Malibu Eco. It combines start-stop technology with regenerative braking and a lightweight lithium-ion battery to provide an electric boost in certain conditions, delivering a GM-estimated 25 mpg in the city 37 mpg on the highway. That’s better fuel economy than any non-hybrid midsize sedan currently available.
“The 2013 Malibu is the latest entry in Chevrolet’s growing global car portfolio, which has seen almost an entirely revamped lineup in the last 15 months,” said Chris Perry, global Chevrolet marketing vice president. “We sold 4.76 million Chevys worldwide in 2011 – one every 6.5 seconds – and the new Malibu will help us grow the brand globally even more this year, where it will be introduced for the first time in many markets.”
The 2013 Malibu is Chevrolet’s first global midsize sedan and will eventually be sold in nearly 100 countries on six continents. It is already on sale in South Korea and China, with sales to begin this year in more than 70 additional countries, including Canada, throughout Europe, Scandinavia, the Middle East, Africa and other Asia-Pacific markets.
In the United States, current generation Malibu sales are up 4.4 percent for the first two months of the year, building on 2011’s near-record U.S. sales of nearly 205,000.
The new Malibu was designed to be the most finely tuned Chevrolet midsize sedan ever and is built on an award-winning global architecture that helps deliver a more confident, responsive and connected driving experience. The body structure is 20-percent stiffer for a greater feeling of solidity, quietness and quality.
Inside, the 2013 Malibu delivers:
  • 1.5 inches (38 mm) more front shoulder room
  • 3.5 inches (89 mm) more rear shoulder room
  • 2.7 inches (68 mm) more front hip room
  • 2.8 inches (71 mm) more rear hip room
  • More than 1 cubic foot (28 liters) more trunk space
  • Nearly 4 cubic feet (113 liters) of additional EPA interior volume.
Malibu’s driving experience is also enhanced with Chevrolet MyLink, an all-new in-car infotainment package that gives customers a higher level of wireless connectivity and customized infotainment options while building on the safety and security of OnStar. MyLink is safe and easy to use. It adds stereo audio streaming and wireless control of smartphones, building on the voice-activated Bluetooth hands-free calling capability already offered in most Chevy vehicles. MyLink is standard in LT, LTZ and Eco Malibu models, along with a seven-inch, high-resolution, full-color touch screen display that makes media selection easy to navigate. The radio face also swivels up to reveal a hidden and illuminated storage area.
The Chevrolet Malibu Eco is on sale now and priced less than a full hybrid vehicle, with a suggested retail price of $25,995, including a $760 destination charge. Additional models go on sale this summer, followed by the Malibu Turbo this fall.
Malibu at a glance
  • Introduced in 1964
  • Longest-running nameplate in the midsize segment
  • More than 8.5 million built
  • Current model has received more than 40 industry awards since 2008, including “North American Car of the Year,” and three consecutive years as a Consumers Digest “Best Buy”
  • 2011 sales of 204,808 were the highest since 2000
  • 2013 Malibu to be built in four global locations, including two U.S. sites, and sold in nearly 100 countries on six continents
  • 2013 Malibu is Chevrolet’s first-ever midsize entry in many global markets
  • Malibu Eco is on sale now with an EPA estimated 25 mpg city/37 mpg highway – the best fuel economy of any non-hybrid in the segment.
Courtesy of media.gm.com
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Tuesday, March 13, 2012

New Chevrolet Racecar to Debut


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DETROIT – The countdown to the debut of Chevrolet’s next NASCAR Sprint Cup Series racecar is underway.  Chevrolet announced today that for the 2013 season, Team Chevy will be racing a vehicle based on a new nameplate to the brand’s lineup.
Taking advantage of the new NASCAR rules, which allow manufacturers to display more of their brand identity in their racecars, the new Chevrolet racecar will closely resemble the production version.  Both cars will be unveiled in the coming year.                                                                                     
“We are keeping the wraps on the new car for now and will continue to prepare for next season by testing camouflaged vehicles,” said Jim Campbell, vice president, Chevrolet Performance Vehicles and Motorsports.  “We know that Chevrolet fans are eager to see the new racecar and we hope that the prospect of being able to own one just like it will make the wait a little more bearable.”
The current Chevrolet racecar, the Impala, took three out of top five spots at the Las Vegas Motor Speedway on Sunday including the win by Tony Stewart. Since 2007, the Impala has dominated the series, taking the checkered flag 79 times.  Chevrolet drivers have also won five NASCAR Sprint Cup Series Manufacturers' Championships, and Jimmie Johnson (4) and Tony Stewart (1) have collected five NASCAR Sprint Cup Series driver's championships in the Impala.
“The Impala has been a critical part of Chevrolet’s success in the NASCAR Sprint Cup Series and we are confident the new racecar will allow us to remain the most successful name in NASCAR Sprint Cup Series history,” Campbell said.
A legacy of racing competition runs deep in Chevrolet’s 100-year history, dating to co-founder Louis Chevrolet’s passion for racing automobiles. Chevrolet has won the NASCAR Sprint Cup Series Manufacturers’ Championship 35 times. Chevrolet Corvette Racing has taken seven class trophies at the 24 Hours of Le Mans. A Chevrolet-branded V-8 racing engine won the Indianapolis 500 seven times between 1988 and 2002.
As Chevrolet continues to define itself as a 21st Century global automotive leader, motorsports remain integral to the plan. The racing version of the Chevrolet Cruze, which since its 2009 debut has become the bowtie brand’s best-selling car globally, claimed the World Touring Car Championship (WTCC) Cup in 2010 and 2011, and is the first ever General Motors-branded vehicle to win such honors in a FIA-organized series.

Courtesy of media.gm.com

Thursday, March 8, 2012

Chevrolet Road Trip Challenge Teams Travel to Festival

Chevy
AUSTIN, Tex. – For the third year in a row, Chevrolet is sending five teams from across the country on the Chevy SXSW Road Trip to the interactive portion of the South by Southwest (SXSW) festival in Austin, Texas. Each team is being provided with a Chevrolet equipped with OnStar navigation to guide them on their journey.

The teams left for Austin on Monday, March 5 and Tuesday, March 6, and are slated to arrive in the city by nightfall on Thursday, March 8. During the three days, the teams will explore the country’s roads, be inspired by unsung innovators and report on what they find driving them and driving America.

The 2012 Chevrolet SXSW Road Trip teams include:

  • Music City Geeks from Nashville, Tn.
    • Team Members: Brenda and Ray Smotherman, Kristin Parsons and Teri Modisette
    • On Twitter: @MusicCityGeeks and #MusicCityGeeks
    • Team Bio: Combing geek culture with pop culture while representing the Music City.  
  • RVA Epic Tales from Richmond, Va.
    • Team Members: Kate Hall, Kate Semp, Kelly Vance, and Monica Horsley
    • On Twitter: #RVAEpicTales and #RVAEpicTales
    • Team Bio: Ready to represent Richmond, VA, RVA Epic Tales is four hip moms whose goal is to tell their epic road trip stories on their way to Austin.
  • Fresh Squeezed SXSW from Orlando, Fla.
    • Team Members: Jeanette Scott, Meghann Anderson, Nick Cicero, and Joshua Johnson
    • On Twitter: @SXSWfresh and #SXSWFresh
    • Team Bio: Fresh Squeezed SXSW is a group of social media young professionals who keep it fresh from Florida.
  • D&P: The SXSW Road Trip from Salt Lake City, Utah
    • Team Members: Darin “Doc” Berntson and Scott Duehlmeier
    • On Twitter: @SLCSXSW and #SLCSXSW
    • Team Bio: Doc and Scott are two friends who have been experts in the communications industry for years. They are regular dads who enjoy a cold beer and a laugh as much as the next guy.
  • Team Fit Fluential from Chicago, Ill.
    • Team Members: Kelly Olexa, Danielle Liss, Tori Greene
    • On Twitter: @FitFluential and #FitFluential
    • Team Bio: Fit Fluential is a group of everyday fitness enthusiasts who will be staying fit throughout a Road Trip.

To check in with the teams along the way, visit Chevy.com/SXSW to view the OnStar Road Trip map, a real time update of each teams’ route to Austin that includes links to the latest blog posts or videos. Teams will share photos and updates, and fans will be asked for their input as well, suggesting places for the teams to experience along the way.

For all the details on what Chevrolet is up to in Austin, visit Chevy.com/SXSW for regularly updated videos and photos from SXSW. Chevrolet will also be active on Twitter @ChevyLife and Facebook.com/Chevrolet sharing updates from the festival. Join the conversation at #ChevySXSW.

Wednesday, March 7, 2012

$50.00 in Bob Brown Rewards Dollars

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Hurry in to catch the latest savings! Receive $50.00 In Bob Brown Rewards Dollars when you spend $250.00 in the service department, now through March 31st!

Bbc

Thursday, March 1, 2012

‘Under the Blue Arch’ to Debut in Chevy Dealer Group Ads

DETROIT – Chevrolet is breaking ranks with the stale tradition of local advertising and opting for some entertainment via a TV show built around likeable but quirky characters who work in a Chevy dealership. The story, however, is told in a series of 30-second commercials.

The new local dealer advertising campaign, which begins airing Thursday (March 1), is titled “Under the Blue Arch.” It’s directed by Randall Einhorn, whose credits include directing “The Office,” “Modern Family,” “Parks and Recreation,” “It’s Always Sunny in Philadelphia” and “Wilfred.” 

The show is a 30-second retail format featuring a consistent cast of characters – from the former radio host turned salesman to the top-selling single mom – set in a new Chevy dealership. The “made for TV” dealership family will be featured in local dealership group advertising and portray the brand’s new look and feel.

“The automotive retail advertising landscape is very crowded, so you have to find a way to break through,” said Joel Ewanick, GM vice president and Global Chief Marketing Officer. “Humor is a great educator and this campaign is designed to grab people’s attention, tweak their funny bone and get them to consider Chevrolet.”

Filming for the ad campaign took place in a Chevrolet dealership in Southern California in early January, but is designed to be location neutral with a fictional town and dealership name to be discovered by those interested in the show. During 10 days of filming, Einhorn and Goodby Silverstein & Partners, Chevrolet’s advertising agency in the United States, created numerous video vignettes which form the basis for the ad series.

“The dealership and each of its characters represents the Chevrolet brand, which are friendly people in a comfortable and inviting surrounding,” said Ralph Watson of Goodby, Silverstein & Partners. “Randall and the cast brought the store to life in a way only they can – by thorough preparation and thoughtful choices for improvisation. Over the course of rehearsing, they became their characters.”

The filming produced extra material that will be used to seed the “back story” of the new guy, Kyle, “from down in Ft. Wayne,” and reveal some of the relationships of the people working there while hinting at future plot lines. Audiences will be able to follow the group’s adventures and learn more about each character by visiting facebook.com/UndertheBlueArch or .youtube.com/UndertheBlueArch.

Courtesy of media.gm.com

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