Chevrolet Support Helps Raise Money to Fight Breast Cancer

DETROIT – Last year was Chevrolet’s birthday, but on Tuesday it was Chevy, and its dealers, employees and customers bearing a gift: $916,911.53 to the American Cancer Society. The money was raised by the American Cancer Society through Chevrolet’s grassroots support for the society’s Making Strides Against Breast Cancer walks.
 
Nearly half of the money – $440,574 – came from Chevrolet dealer-sponsored teams across the country. Chevrolet Certified Service contributed $200,000 and another $199,243 was given by General Motors and Chevrolet employee teams. Customers who donated online and waived Chevrolet Certified Service rebates added nearly $39,000.

“I am deeply touched by the generosity and kindness of our dealers, employees and customers,” said Alan Batey, vice president, Chevrolet Sales and Service. “The Chevrolet Centennial was about our 100^th birthday, and this money will help the American Cancer Society continue to fight for birthdays threatened by breast cancer.”

"We are very grateful for Chevrolet's efforts," said W. Phil Evans, M.D., F.A.C.R., national volunteer president for the American Cancer Society. "Making Strides enables the American Cancer Society to make strides to end breast cancer and save lives by helping people stay well, helping people get well, by finding cures and fighting back against the disease."

In conjunction with its Centennial celebration, Chevrolet supported Making Strides Against Breast Cancer walks in October, which is Breast Cancer Awareness Month. Employees and GM facilities competed among themselves to raise the most money.

Chevrolet Racing wrapped Camaro SS pace cars with American Cancer Society and Making Strides branding for two NASCAR Sprint Cup races last September. For each pace car lap completed under the yellow (caution) flag, Chevy donated $200 to the society, for a total of nearly $30,000.

In addition, the LED sign atop GM's World Headquarters at the Renaissance Center in Detroit featured a rotating pink ribbon and pink LED bands on the towers.

“In 2011, we achieved our best global sales in our history,” said Batey. “Supporting a project such as Making Strides Against Breast Cancer is just one way we can show our appreciation to our customers and help make a difference in our communities.”

Courtesy of media.gm.com

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Chevy Game Time App

Thank you for the kind words, Joan!

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I love my Cruze! I'm so glad my daughter sent me to Clyde.  I could have gone back to the former dealer, but I met the guy in your service dept. a while back & was very pleased with how I was treated. That meant a lot to me. I've had a few unpleasant experiences with situations.
The attitude in the service dept is important to women who DO know what they're talking about.
I plan to stop in for oil changes. And can hardly wait for your new location to open.
2012 IS a GOOD year for me. I will truly enjoy my ventures away from home in my dear car.

- Joan S.

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Military Camaro Revs Bidders to $175,000 at Barrett-Jackson

SCOTTSDALE, Ariz. – A special Military Tribute Camaro sold to an internet bidder for $175,000 Sunday during the final hour of the Barrett-Jackson auction. The money will help support the Achilles Freedom Team, which helps wounded veterans of all services overcome their injuries through athletics, including marathons.

With four members of the Achilles Freedom Team on the stage and several military personnel cheering from the audience, bidding quickly soared to six figures, then gradually climbed to the winning $175,000.

Before heading to Scottsdale, the car toured 30 military bases across the country, as well as the Pentagon. While introducing the 2010 Camaro SS on Sunday, award-winning artist Mickey Harris, whose airbrush designs adorn the car, joked that it was the only car that “burned rubber” in a Pentagon tunnel.

“The Military Tribute Camaro was designed to honor our armed forces heroes. Now, thanks to its generous new owner, it will help our injured veterans rebuild their lives through the excellent work of the Achilles Freedom Team,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy.

The Military Tribute Camaro was commissioned by the GM Military Discount program. It represents all five branches of the armed forces (Army, Navy, Marine Corps, Air Force and Coast Guard) and some of the military’s highest individual awards and current campaign medals.

Its designer, Harris, grew up on military installations. He has been airbrushing for 33 years and has an extensive portfolio of military art that has earned him worldwide acclaim.

Sunday’s Camaro wasn’t the first to be auctioned to benefit military programs. Last June, a first-off-the-line, 2012 Honor and Valor Limited Edition Camaro SS sold for $100,000 at a Barrett-Jackson auction in Orange County, Calif., with the sale proceeds going to the Cell Phones for Soldiers program.

Chevrolet’s support for military men and women includes:

Achilles Freedom Team of Wounded Veterans: In 2011, Chevrolet underwrote a portion of Achilles costs for participating in the Los Angeles, Boston and Detroit marathons, as well as other events. Chevrolet also has donated a Silverado HD truck and 20 hand cycles to the team.

GM Military Discount Program: Considered the most generous military discount program in the industry, GM offers GM Preferred Pricing (the same price extended to GM suppliers) on any Chevrolet (except Volt), Buick or GMC. On Jan. 19, Staff Sgt. Brian Nagy of Columbus, Ohio took delivery of a 2012 Chevrolet Cruze LTZ in the program’s Red White and Cruze Sweepstakes. In 2011, Chevy Silverado, Cruze and Camaro were the most popular vehicles sold.

Cell Phones for Soldiers: This program provides phone cards to service men and women. In 2011, Chevrolet raised $212,000 (worth 100,000 hours of talk time) from the auction proceeds of a 2012 Honor and Valor Camaro SS and Chevrolet donations of $100 for every car and truck sold during Military Appreciation Month in May. Since 2010, Chevrolet has collected more than 70,000 used cell phones, worth 70,000 hours of talk time.

Travis Manion Foundation: The GM Foundation provided $250,000 to this foundation that assists veterans and the families of fallen heroes. Its namesake is First Lt. Travis L. Manion, killed in 2007 in Iraq by sniper fire while defending against an enemy ambush.

Chevrolet also sponsors special activities throughout the year for active and retired military members and their families.

Courtesy of media.gm.com

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Chevy Introduces Super Bowl App for Smartphones and Tablets

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Watching the Super Bowl? Chevrolet's got an app for that.

General Motors' Chevrolet, which is expected to run several ads during NBC's Super Bowl broadcast on Feb. 5, is releasing an app for mobile phones and tablets that it hopes will give it entree to consumers' social-media activity during the gridiron classic.

The Chevy Game Time app -- available in the Android Market, Apple's App Store and at chevy.com/gametime by the start of the NFL's NFC Championship game this Sunday -- will pose trivia and poll questions on subjects including the game, teams and commercials. Consumers who answer trivia correctly or choose the most-common poll answer will be entered into drawings to win one of thousands of prizes from Chevrolet as well as Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio. Everyone who downloads the app will also receive a unique "license plate" number. Consumers whose numbers match any plate in Chevy's Super Bowl spots will win a vehicle.

Chevy is trying to take advantage of consumers' demonstrated digital engagement during big events. "We know people tweeted massively during last year's Super Bowl using mobile devices," said Andrew Dinsdale, assistant director-Chevrolet digital and DRM, in an interview.

Chevy's Super Bowl app also reflects marketers' desire to get the most out of the average $3.5 million that advertisers are paying for Super Bowl ad packages. Advertisers in the game are increasingly trying to wring extra value from digital and social channels.

"This is the first time any company has attempted such a large-scale app which will enhance the game-watching experience and help them engage in the online conversation about the Super Bowl," said Joel Ewanick, General Motors' global chief marketing officer, in a statement. "The way people watch TV has changed with smartphones and tablets helping viewers interact while in front of the screen. This app takes that interactivity to a whole new level on one of the biggest days for television viewing."

Chevrolet was earlier rumored to be attempting to get other Super Bowl advertisers to put its vehicles in their commercials so that viewers could spot them at home and try to win prizes -- an effort that would have broken several long-held TV rules about how Super Bowl advertising is sold and placed. Mr. Dinsdale said that idea was not understood properly and not related to this app initiative.

In an attempt to measure activity, Chevrolet will monitor the number of downloads as well as consumer activity within the app, Mr. Dinsdale said. He said Chevrolet hoped the mobile app would reach casual fans of football and the Super Bowl, even those who spend more time in the kitchen than in the living room during the game.

Courtesy of adage.com

 

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505 Horsepower – Some Assembly Required

DETROIT – With his name inscribed on the “assembled by” plaque affixed to his new 505-horsepower Chevrolet LS7 crate engine, Jeff Kasper can point to his role in helping birth the high-performance engine for his project car.

Kasper, a sales and business manager for a semiconductor manufacturer in California, is the first customer of Chevrolet Performance’s new Crate Engine Build Experience, which allows hot rod builders to participate in assembly of their in the General Motors Performance Build Center in Wixom, Mich., northwest of Detroit.

The 100,000-square-foot build center weaves the best practices of low-volume niche manufacturers and the established quality and manufacturing standards at GM to ensure the highest-quality specialized engines.

“The build program was the thrill of a lifetime,” said Kasper, whose garage contains a new Camaro SS and a Chevrolet Volt electric car. “Going inside the assembly facility and actually participating in building my very own engine greatly exceeded my expectations – and I’d absolutely recommend it to every enthusiast.”

Like many enthusiasts, Kasper wanted to build a special car with personal features that reflected his style and involvement, but wasn’t adequately equipped at home.

“I don’t have a garage full of tools or the resources to build an engine myself,” he said. “And time is always a factor.”

A crate engine was the logical choice and Kasper became interested in building an LS7 engine when he learned of the Corvette Engine Build Experience, which offers Corvette Z06 and ZR1 customers the opportunity to help assemble the LS7 or LS9 engine that power those production cars.

“I inquired about building an engine, even though I wasn’t purchasing a Corvette,” he said. “A few months later, I learned about the crate engine build program and made arrangements immediately. I was pretty much on the next plane to Detroit, as soon as I put in my order.”

When an order is placed through a Chevrolet dealer, a special concierge contacts the customer to verify participation and help coordinate arrangements. Travel arrangements to and from Metro Detroit are the customer’s responsibility, but the concierge helps schedule the engine build; coordinates the customer’s activities at the Performance Build Center; arranges local lodging and meals; and arranges ground transportation in the area.

Chevrolet Performance’s Crate Engine Build Experience includes part number 19259944 for the LS7 and part number 19259945 for the supercharged LS9 engine. The personally assembled engines carry Chevrolet Performance’s 24-month/50,000-mile limited warranty.

“I considered the LS9, but for my project, the LS7 really hits a sweet spot,” said Kasper. “And the benefit of a warranty with the crate engine only made the decision easier.”

At the build center, Kasper was immersed in every aspect of the engine’s assembly, from installing the crankshaft in the cylinder block to topping off the engine with its intake system.

The customer isn’t abandoned with the torque wrenches. A specially trained engine builder is on hand to oversee the assembly and use of specialized tools.

“The builders there were great to work with and the whole experience was a lot of fun,” said Kasper. “It was fascinating to learn how these engines are built with a combination of hand-assembly techniques and some computer-assisted high-tech tools.”

When the engine is assembled, it is started and run through a series of tests, providing customers with confirmation their new crate engine is ready to power their project vehicle.

“I got the most satisfaction and pride when I heard my engine fire up for the first time,” said Kasper. “When the engine came to life, it was the payoff for a day’s work and it was a satisfying success.”

The LS7 purchased with the Crate Engine Build Program has a suggested retail price of  $22,756.10 and the LS9 purchased through the program has a suggested retail price of $32,050. See complete details at gmperformanceparts.com.

Courtesy of media.gm.com

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Chevrolet Corvette 427 Convertible

Chevrolet unveiled the 2013 Chevrolet Corvette 427 Convertible Collector Edition - the fastest, most capable convertible in Corvette's history - as well as a 60th Anniversary Package that will be available on all 2013 Corvette models.

"The 2013 model year will be historic for Corvette, marking its 60th Anniversary and the final year for the current 'C6' generation," said Chris Perry, vice president, Global Marketing and Strategy for Chevrolet. "We couldn't think of a more fitting way to celebrate these milestones than bringing back one of the most-coveted combinations in the brand's history - the Corvette convertible and a 427 cubic-inch engine."

Chevrolet Corvette 427 Convertible Collector Edition

The Chevrolet Corvette 427 Convertible blends elements of the Z06 and ZR1 models to create the fastest and most-capable convertible in Corvette's history.

Its heart is the 427-cubic-inch (7.0L) LS7 engine from the Corvette Z06. Rated at 505 horsepower (377 kW) and 470 lb.-ft. of torque (637 Nm), it is the most powerful engine ever installed in a production Corvette convertible - and, like the Z06, the 427 Convertible is only available with a six-speed manual transmission.

The LS7 was co-developed with the Corvette Le Mans-winning GT1 engine and features lightweight titanium connecting rods and intake valves, as well as racing-inspired high-flow cylinder heads and a dry-sump oiling system. It is assembled by hand at GM's Performance Build Center, where customers who purchase the 427 Convertible Collector Edition can purchase the Corvette Build Experience option and assemble the engine that will power their new car.

Supporting performance elements in the Chevrolet Corvette 427 Convertible include the driveline and rear axle system from the Corvette Z06, a rear-mounted battery and standard Magnetic Selective Ride Control. The standard 19-inch front and 20-inch rear wheels are wrapped in ZR1-style Michelin PS2 tires. Lightweight machine-face Cup wheels - introduced on the 2012 Corvette Z06 with Z07 and Corvette ZR1 with PDE performance packages - come standard and include unique gray-painted pockets. Black Cup wheels or chrome ZR1-style wheels are also available.

The 427 Convertible also features several carbon-fiber components that help reduce weight, including:

• Carbon fiber raised hood (introduced on the 2011 Z06 Carbon Edition)
• Carbon fiber Z06-style fenders
• Carbon fiber floor panels
• The "CFZ" carbon fiber front splitter and rocker panels are optional on the 427 Convertible, and included with the 60th Anniversary package

The weight reduction brings the 427 Convertible's curb weight to 3,355 pounds (1,522 kg). Combined with its 505-horsepower LS7 engine, it gives the 427 Convertible a power-to-weight ratio of 6.64 - or one horsepower for every 6.64 pounds of vehicle mass. That's better than:

• Porsche 911 Turbo S Cabriolet - 6.90
• Audi R8 5.2 FSI Spyder - 7.58
• Aston Martin DBS Volante Convertible - 7.82
• Ferrari California Convertible - 8.31

The combination of low mass and high output will make the 427 Convertible one of the fastest convertibles in the world, delivering estimated 0-60 performance of 3.8 seconds, quarter-mile performance of 11.8 seconds, lateral acceleration of 1.04 g and a top speed of more than 190 mph.

The 427 Convertible is available in 2LT, 3LT and 4LT trim levels and will carry a unique vehicle identification number sequence, similar to the Corvette ZR1.

Corvette 60th Anniversary Package

All 2013 Corvette models, including the 427 Convertible, will be available with a 60th Anniversary Package, featuring an Arctic White exterior with a Blue Diamond leather-wrapped interior with suede accents. Convertible models will have a blue top.

Additional content includes a ZR1-style rear spoiler, special badging, gray-painted brake calipers and the "60th" logo on the wheel center caps, steering wheel and seat headrests. An optional graphics package adds full-length racing stripes in Pearl Silver Blue, including a tonal stripe stitched into the convertible top, extending the graphic theme over the roof.

For 2013, all Corvettes will feature 60th Anniversary badges on the fascias and the "waterfall" panel on convertible models, as well as 60th logos in the instrument panel gauge cluster and on the sill plates.

Charity Auction at Barrett-Jackson Scottsdale

The first Chevrolet Corvette 427 Convertible offered to the public will go to the highest bidder at the Barrett-Jackson Scottsdale collector car auction, on Saturday, Jan. 21, 2012. Proceeds from the sale will benefit the Drive to End Hunger food relief program.

Chevrolet and Hendrick Motorsports are teaming up for the auction, including Hendrick team driver and four-time NASCAR Sprint Cup Champion Jeff Gordon. Team owner Rick Hendrick helped launch the Drive to End Hunger program with AARP and the AARP Foundation.

The Drive to End Hunger is part of a multi-year sponsorship for Gordon's No. 24 Chevrolet. It calls on racing fans, corporations and charitable organizations to raise money, build awareness, and engage Americans who face the threat of hunger.

A legacy of 427-powered Corvettes

Early 427-powered Corvettes, particularly convertibles, offered from 1966 to 1969 are some of the most-coveted and collectable Corvettes ever produced.

The first 427-powered Corvette rolled off the assembly line for the 1966 model year. Two performance levels of the 427 were initially offered - an "L30" version rated at 390 horsepower and the "L72," which cranked out 425 horsepower. Both were rated at 460 lb-ft. of torque.

The range of 427 engines grew in 1967, with the addition of the "L71" and "L88" options. The L71 added a unique triple-carburetor induction system that helped boost output to 435 horsepower. Known to collectors as "427/435" cars, these '67 models - especially the convertibles - are especially sought-after collector cars.

The "L88" delivered 430-horsepower (with a single four-barrel carburetor) thanks to racing-tuned aluminum heads. Intended for customers who would immediately transform their new Corvette into a race car, the L88 was installed in just 216 production Corvettes between 1967 and 1969.

In 1969, a special "L89" 427 engine combined the L71's induction system with the L88's aluminum heads, offering maximum horsepower with an approximately 100-pound weight advantage over the standard iron heads. Also in 1969, Chevrolet built two "ZL1" 427 Corvette coupes. The ZL1 engine was essentially an all-aluminum version of the L88, with the aluminum cylinder block and heads offering a tremendous weight advantage for racing. More of the engines were sold as crate engines to racers.

By 1970, the big-block engine grew to 454 cubic inches, just as the trend in high-compression, high-performance engines was beginning to wane. The four-year run of 427 Corvettes was already established as the golden era of performance

Commemorative Collector Edition and Anniversary Edition models

Rare and low-production examples of the Corvette have been around since its 1953 introduction, but Chevrolet didn't begin building commemorative models until 1978, when the 25th Anniversary model - also known as the Silver Anniversary Corvette - was offered. The Corvette was in its third generation then and at the close of that epoch in 1982, a Collectors Edition was offered, as well.

Those special models launched what has become a tradition for the Chevrolet Corvette, which has offered milestone anniversary and generational collector-edition models ever since. The 2013 Corvette 427 Convertible represents the first time a Collector Edition and Anniversary Edition are being offered in the same year - and available on the same car.

Courtesy of: netcarshow.com

Chevy Spark and Sonic RS Buyers Get MyLink, Their Way

LAS VEGAS – The 2013 Chevrolet Sonic RS and uplevel models of the 2013 Chevrolet Spark will be equipped with Chevrolet’s MyLink infotainment system that works by bringing owners’ smartphone capabilities into the vehicle.

The seven-inch (diagonal) touch screen color radios in the Sonic RS and Spark will be produced by LG Electronics, it was announced today at the Consumer Electronics Show. Show goers will be able to test drive the MyLink system for Sonic RS and Spark at a special display.

“The whole philosophy of MyLink is about letting our customers personalize how they bring information and music into their vehicles,” said Sara LeBlanc, GM global infotainment program manager.

“Customers all over the world told us they’ve set up their smartphones exactly how they want them, and the ideal car radio should extend the capabilities of their smartphone rather than try to duplicate them,” she said. “We listened to our customers and gave them a system that is safe, simple and connected.”

With MyLink in the Sonic RS and Spark, the smartphone, in effect, functions in the same way a hard drive would in an embedded infotainment system. Owners of compatible devices can bring their own media into the vehicle through a USB or by docking the smartphone phone using the radio’s Bluetooth connection (Visit gm.com/Bluetooth to see which phones are compatible.). There also is a dedicated plug-in outlet for certain personal music devices and smartphones that do not use USB or Bluetooth connections.

Once the compatible smartphones are integrated, owners can access their personal playlists, photo galleries, phone books and other stored media and data.

To operate the system, the owner selects from options projected onto the touch screen: Audio, Pictures & Movies, Telephone, Smartphone Link and Settings. Each menu selection takes the user though a list of easy-to-select functions.

Phone calls can be made without dialing: The owner can select a name from the stored directory, touch the call function and project the call through the vehicle speakers. Additional media applications will work only when the vehicle is parked.

When the Sonic RS and Spark go on sale, apps for U.S.-based Pandora and Stitcher internet radio will be will be available. Chevrolet MyLink functionality varies by model. MyLink on Sonic and Spark RS does not include integrated voice recognition or Gracenotes capability.

The 2013 Chevrolet Spark goes on sale this summer. MyLink is planned to be standard on the 1LT and 2LT models. The 2013 Sonic RS will be available in the fourth quarter of this year.

Courtesy of media.gm.com

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2011 Chevrolet Corvette Z16 Grand Sport 3LT

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Chevrolet heads for all-time record

Chevrolet, General Motors Co.’s largest and most important automotive and truck brand, celebrated its 100th anniversary in 2011 by setting an all-time sale record.

Russ Clark, Chevrolet marketing manager for midsized and performance cars, said in a recent interview Chevrolet’s market share around the world has increased by nearly one half of a point this years as it moved towards record-breaking territory. Final sales totals are due out January 4th

Sixty percent of all Chevrolet are now sold outside the United States, which has long been the primary market for the past century, Clark said. Chevrolet began selling cars in South Korea and Vietnam for the first time in 2011 as it continues to expand into new markets.

"A Chevrolet is is sold somewhere in the world every 6.6 seconds," Clark added, while Chevrolet's top 10 markets now include China, Russia, Uzbekistan, and India. One in five Chevrolets are solid in Latin America where it the number-one brand with a market share of 18.7 percent, while Brazil, Mexico Argentina and Columbia are all now important markets for Chevrolet products from passenger cars to trucks and sport utility vehicles,” Clark said.

Despite General Motors push to make Chevrolet a truly global brand with the same world-wide reach as Ford, Toyota and Volkswagen, Chevy has not stinted on its effort in the U.S. Chevrolet is the second place brand US with 13.7 percent market share, placing it just behind arch-rival Ford, GM officials said.

Clark said Chevrolet has also gained one-full point of market in the US as it posted 15 consecutive months of sales gain and appears to be on the verge of 16th monthly sales gain in December.

Sales of Chevrolet passenger cars have paced the surge, climbing 34 percent in recent months thanks to the overhaul of its passenger cars, which has steadily grown more impressive.

The Chevrolet Cruze best been the best selling compact car in the US, while sales of the Malibu have surpassed those of 2010, Clark said.

Both the Corvette and Camaro, which has bested the rival Mustang in salers for the second year in a row, are now tops in their respective segments, Clark noted

In addition, all new subcompact Chevrolet Sonic, which is built in Oakland County, is turning so fast dealers are have only a 17-day supply on their lots.

The Malibu, the longest longest running nameplate in the Chevrolet line have been dropped into the lineup 35 years 35 years ago, also has been completely revamped for 2012 to make it more competitive in the hotly contested mid-sized segment where it is expected to challenge the Toyota Camry and Honda Accord as well as the new Volkswagen Passat.

Courtesy of dailytribune.com

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Thank you for making my purchase of my new Equinox so easy! With two cars to trade, I thought it would be difficult, but Kendal, Joe and Tony were all very easy to work with and gave me a great deal! They listened to my story and my needs and tailored everything to me. Thank you for everything. It was a great car buying experience! Happy New Year!